IMC audit is the process whereby your Company’s communication and Marketing are analyzed with a view to determine whether your Company is able to send, receive and share information with its audiences both within and outside the organization. The purpose is to determine which of your communication tools are working well and point out the areas which need to be strengthened. In order to achieve that, we implement the following steps:
  • Analysis of your current Communications
  • Assessment of your internal audience approach to Communication
  • Assessment of External Audience perception of your Company
  • Analysis of your Communication SWOT
  • Recommendations

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