An IMC campaign refers to actions and activities that are aimed at promoting a particular product though the creation of an unified and seamless experience for consumers to interact with your brand. It attempts to spread a specific message through different media of promotion like television, print media, internet, advertising, sales promotion, public relations, direct marketing, and social media etc. When designing your IMC campaign, we make five critical decisions:
- Mission – We decide together with you the campaign objectives
- Money – We determine together with you how much can be spent whilst saving the maximum possible
- Message – We craft the most attractive message
- Media – We determine the most appropriate media mix to use
- Measurement – We draft the methodology of how the results should be evaluated and improved.