strategic plan formulation

IMC 
STRATEGIC 
PLAN
FORMULATION

IMC

STRATEGIC PLAN FORMULATION

IMC Planning is an ongoing process through which, together with you, we create a IMC strategy and plan its implementations in the target audience. The process takes into account the current position of your company as well as long term and short term view of the market and consider various parameters to plan according to the target market and your objectives (New product launch, increasing market share, rejuvenating old brands). Through comprehensive research, we successfully do the following:

  • To determine the objectives
  • To determine the promotional opportunities
  • To evaluate these opportunities
  • To select audiences
  • To select the message
  • To determine the budget
  • To allocate funds
  • To measure the results
  • To organize relevant actions

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